Mythik Appoints Former JioGames Leader Sidharth Kedia as COO

When small show businesses want to be “Disney from East” they bring in skilled leaders with game, media, and growth know-how as Chief Operating Officer, it not just simple hire—it means a serious goal. On August 20, 2025, Mythik appointed Former JioGames Leader Sidharth Kedia as COO, to manage daily tasks and money planning. This action came after Mythik got fresh funds and quickly made mythology-first stories and tech lineup, and it may be a big shift from only hope into real doing.

Mythik appoints former JioGames leader Sidharth Kedia as COO

A Fast Primer on Mythik—and Its Ambition: Mythik Appoints Former JioGames Leader Sidharth Kedia as COO

Mythik calls itself a tech-first global fun company that wants to share Eastern myth, past stories, and folk tales with people everywhere. They openly say their aim is “Disney from the East.” That line is not just for style; it shows a plan using strong characters, many kinds of storytelling, plus digital reach. Some months ago, Mythik got a $15 million fund from Sakal Media Group, VC Grid, Shah Rukh Khan family office, and Visceral Capital—money giving a chance for new content, hiring talent, and making platform deals.

Why Sidharth Kedia?

Kedia brings a special mix: game platform head work, TV and streaming planning, esports running, and money skill. Before joining Mythik, he led JioGames, Reliance Jio’s gaming arm, after jobs as Chief Strategy Officer at Viacom18 and CEO of NODWIN Gaming, one big esports group in South Asia. This mix of manager and planner helps him create systems that join creative ideas with business results.

At JioGames, Kedia face at least three big issues common for any entertainment tech in India: spreading service in cheap but uneven internet markets; getting noticed in crowded content space; and earning money not only from ads. These same problems now stand in front of Mythik while it changes myth stories into many kinds of products—cartoons, short video, games, audio shows, toys, and live events.

The COO mandate: operations + strategic finance

Mythik say Sidharth Kedia COO Mythik will “guide work and money plans.” This match is important. “Work” in a content-tech startup means choosing projects, handling production flow, dealing with partners, planning release dates, checking numbers across platforms, and looking after rights plus payment. “Money plan” not just budget, it also means where to put funds, how and when, making deals like co-productions or pre-sales, and checking the value of stories across formats and places. In a market where costs go high and schedules often late, having a strict leader with finance skills gives a strong edge.

What the hire show about Mythik next step

1. From trial content to steady plan New fun startups mostly try many styles to see what people like. With Sidharth Kedia COO Mythik, it looks like the company is now ready for a clear plan: some big shows, some middle stories with strong characters, and small test ideas. This way to stay under control and talk with brands or platforms sounds more clear.

   
   

2. Closer way to platform deal Because of past work at Viacom18 and Jio, Kedia brings direct knowledge on talking with streamers, TV groups, and phone networks. So now expect smart timing—short clips to make hype, long video for depth—and better guarantee plus use of things like bundles, set-top, or FAST channel.

   
   

3. Games not side but center Mythik wants a mix of story and play. Kedia’s past in JioGames and NODWIN help design game-linked stories: big worlds turning into casual titles, live event tie with story, and esports ready moves. This keeps fans spending more time than just one season.

   
   

4. Global reach with culture careThe idea is Eastern tales for the world, but it needs the right local touch—save meaning while still easy to watch. Making a translator team, culture check, and local marketing is first work problem, later creative one. Mythik operations chief appointment means these systems get strong under COO.

Money plan: making IP into real asset

With a new fund and leader who knows both media and cash, Mythik can set up a strong portfolio.

• Step money release: give project budget part by part when goal is done, like script ready, early cut passed, voice work finished, or pilot ads test working.

• Early sales and co-work: cut risk by selling area rights before launch, mainly in Southeast Asia and MENA where myth themes connect fast.

• Brand link: join big festivals like Dussehra or Diwali with story-fit products instead of random ads.

• Merch plus license: begin with easy-fit items—books, toys, kids wear—then later move into live events.

• Data rule renew: allow Season 2 only if watch rates, fan overlap, and merch sale hit set mark.

Big studios use these methods often, but young IP groups do not always. The clear job of Sidharth Kedia COO Mythik also shows that Mythik operations chief appointment wants these methods from the very start.

Main task Mythik need focus now

Make story guide and pipeline tool: A “universe book” keeps heroes, time order, and main canon the same across all media. Add project tools like asset store, shot tracker, and common data boards so the creative, growth, and finance team look at one truth.

Grow fan base in system way: Use short videos and YouTube to test story hooks and new heroes before spending a big budget. Fix routine: weekly clips, monthly lore drop, big event every quarter. Current public content already shows this path.

Plan worlds for play from start: Build clear groups, progress steps, and event calendar so game loops and community habit form early. Don’t add play later; let writers and game makers work together from day one.

Join story with product: Myth tales fit real items easily. Link goods with story moments—special drops when big scenes happen—rather than random merch.

Deal beyond streamers: Think phone bundles (data plus fun packs), school tie-ups (history myth module), or tourism board (site events around heritage). This spreads the reach and keeps the cost of the fan low.

Market fight: India's fun space is full: old TV building digital, global streamers localizing, local creators making franchises, and game firms fighting for user time. Mythik stands out with focus on myth and past plus multi-format aim. That edge lasts only if companies give high-quality, watch-again stories and keep culture respect while going global.

Why Kedia fit: From Jio he brings distribution skill, from Viacom18 he brings franchise sense, from NODWIN he brings interactive community habits. The big risk is doing too much. Fix is a strict choice and order: fewer, bigger, better, then copy.

Signal of intent: Mythik's appoints Sidharth Kedia as COO is not small. Sidharth Kedia COO Mythik role, also called Mythik operations chief appointment, shows company wants sharp focus, strong system, and smart money plan for the next stage.

What win may look like after 12–18 months

One or two hit stories with repeat season arcs.

Strong YouTube and short video engine that push demand for long shows.

At least one game or interactive tied with big IP, with live events matched to story points.

Good money numbers on one tentpole—through early sales, brand tie, or strong post-launch earnings.

First signs of world reach—dubbed or subbed growth in SEA, MENA, and diaspora groups in the US or UK.

Even half of this will prove the idea that Eastern myth can turn into a global, tech-driven franchise.

Conclusion: Bottom line

Hiring Sidharth Kedia, COO Mythik is a high-value move for work discipline and money control at key times. With clear aim, fresh funds, and now a leader who knows the platform, content, and play, the company has the right mix to change vision into speed. The main test now is action: changing many myth stories into lasting IP that work across screen, place, and format—while keeping heart inside. If done well, Mythik's operations chief appointment may be seen later as a moment where bold dreams change into real business.

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